Analysis of The Coke Ad

This Coke ad has a very clear and straight forward brand experience. The overall message is coke will make you happy. The hashtag in the upper right hand corner of '#openhappiness' is directly telling you that by simply opening a bottle of coke you will achieve happiness. By including the hashtag it is already targeting the specific audience of the younger generations of teens to thirties or forties. This group has more of a relationship with media and the internet and will understand what a hashtag is and may even use it in their own social media accounts. This hashtag can also be a use of the need for affiliation. For instance, on Instagram, those who put that hashtag on their picture will be part of a group and all pictures withe that hashtag can be seen all together.

The target audience is also both men and women because the add is depicting both genders. The man looks Latino and the women looks white showing that coke is targeting different races. They both look very happy because they are laughing and smiling, showing that they are aiming for a young, youthful and full of life group to buy their product.

The camera angle of this ad is eye-level and it is some what close to the man and women drinking coke. This has an intimate affect and the eye-level allows you to feel the same and close to the subject. You feel like you can be like them: happy, together, drinking coke. The angle of the camera tells you that all you have to do to have friends and be happy is buy a bottle of coke and drink it.

The lighting in this ad is artificial, highlighting the subject so you can focus on how happy they look. This has a lot of effect because it makes the happiness project through the add and to you. It makes the coke more inviting because the happiness is so highlighted in this add. The color scheme in this add is mostly bright red, which is the main color of the coke brand. It makes the ad more memorable and noticeable. There are two types of text that have much significance. The first is the traditional coke logo in the upper right corner. The signature white, cursive print reading "coca-cola" against that specific shade of bright red, uses the technique of plain folks. The other text is bold and big with the main words 'happiness' and 'coca-cola'. This is also very memorable and noticeable and get directly gets the message across. Coke will make you happy.