Tuesday, December 15, 2015

After being assigned a project on analyzing commercials, specifically Apple adds, I realized just how much clutter there is that advertisers have to push through to get to their their consumers. It struck me when I looked up, "Apple Commercials" and after clicking on the commercial that I chose, an add popped up before the add. Watching the documentary, Persuaders, really helped me to understand this. The video explained this: the more advertisements they create, the more they have to make to get through to us, because we become immune to all of the advertisements. We have become used to advertisements being thrown at out faces, every ten minutes of a T.V. show, while we are driving , on huge billboards, in magazines, on the side of the page that we are on, on the internet, on buildings, and even on the radio, there are people trying to appeal to you who would be interested in purchasing their product. To appeal to us, they have to catch our eye, somehow make us remember their product, so that we will buy it. But these things don't grab our attention anymore, it's just apart or our normal, everyday lives. It not as easy as it used to be to consume us, so advertisers have to dig deeper.

Since we no longer go to them, they have to come to us. Companies are now specifically targeting people by researching people's demographic, and psychographics. They monitor the surveys that we take, the things we research, and many other things to figure out things like our location, income level, occupation, family status, personality, attitudes, and values. These things help them to direct their advertisements to the people who they know will buy their product. For example, simply by knowing if your female or male, they could send you catalogs of only clothes for women, or if they knew you had a boyfriend and what day was his birthday, they might send you a catalog for men a couple of days before his birthday. By targeting us, there is only a small chances that we dont buy their product,


Monday, December 14, 2015

Reality T.V.

"This show is an insult to all humans." - My Mom. This was my moms reaction after only seeing a few minutes of the reality T.V. show, Here Comes Honey Boo Boo. Reality T.V. is in a way, making fun of lives that actually exist. Their lives are put out into the world for the audience's entertainment. They choose certain lives like that of the Kardashian's, Alana Thompson's (star of Here Comes Honey Boo Boo), and the lives of the mother's of professional dancers, in Dance Moms, because there is either drama, humor, or amusement for the viewers. By simply putting these shows on T.V. it is saying that their lives are so ridiculous that they should be put on display so that they could make money off of them.

Reality T.V. is not only embarrassing those who are in the show, but also those who watch the shows. Unknowingly, we are greatly affected by what we see in the media. I believe that if one admires someone they try to acquire their attributes. For instance, one who would like to be the "it-girl" like Kendall Jenner or simply desires to be as famous as the rest of her family, could start to live such a dramatic life as they do. Over reacting, picking fights, acting selfish and being nosy could easily influence the lives of their admires. The Kardashians are so famous that they get to live a life that most can't. Events for celebrities, expensive paradise vacations, huge parties, club goings, living in mansions, owning a Ferrari, and having a closet the size of a small house are all factors of their lives that is the glitter on top of the things that make their lives not all that great. The glitter is what prevents us from being able to see how much they are affecting us.

The glitter also leaves it's viewers unsatisfied. These luxuries can only be afforded by a small amount of people and it leaves the rest of us just wishing we had what they have, instead of being content with what we have. Reality T.V. and almost all types of media create an image of the perfect life because of the glitter. What is underneath the glitter is all wrong and we are persuaded that the ideal life is materialistic, like the cars, houses, or clothes, when it should be the things that are beneath the glitter.

Monday, December 7, 2015


Media Blog 2

Today, December 7, Donald Trump proposed to ban all Muslims from entering the United Sates until representatives, "can figure out what is going on." This steep proposition was sparked by the San  Bernardino in California, where 14 people were shot dead by Islamic militants. There is no question whether something needs to be done about the sudden terrorist attacks, but Trump's idea on how to react in a productive way is not the right way, and many others of higher status also believe this.

The chairmen of many states, such as Jennifer Horn, New Hampshire, and Ex Vice President, Dick Cheney, are only some of the people who strongly object to Trump. Horn says, "There should never be a day in the United States of America when people are excluded based solely on their race or religion... It is un-Republican. It is unconstitutional. And it is un-American." Almost all of the words she uses have deep emotional meaning to us. The word  "excluded" has a negative connotation to us and we have connections to that word, where we feel that our valued civil rights have been violated and we draw the line to racism and the categorizing of stereotypes. This word also makes us sympathize for those that are not included. The very word "unconstitutional", in the dictionary is defined as, not according or consistent with the constitution of a body politic. This alone, disturbs us in a feeling of corruption. For a candidate of presidency, to even mention such a mind bottling plan, it not only, violates our constitution but also the pride that us, as Americans, hold in our constitution. Dick Cheney is later mentioned in the news article when he states, "It goes against everything we believe in... It's a mistaken notion." By saying this, Cheney creates a bandwagon with everyone who believes in the 'right' things and whoever is not on it, agrees with Trump.

 https://www.yahoo.com/politics/trumps-muslim-ban-proposal-draws-extaordinary-035621771.html

Trump also uses language to persuade his audience. An example of this is when he says, "Until we are able to determine and understand this problem and the dangerous threat it poses, our country cannot be the victims of horrendous attacks by people that believe only in Jihad, and have no sense of respect for human life." The words, "human life" hold a special place in our hearts. We value life so much that we feel emotional anytime we hear it. Donald Trump took advantage of these words during his speech. Both sides used words with emotional connections to steal the hearts of their audience.

http://www.usatoday.com/story/news/politics/elections/2015/12/07/donald-trump-muslims-united-states/76942932/

Wednesday, December 2, 2015

I find that I really can't do anything without using technology. I get bored of doing normal, everyday tasks, such as; eating breakfast, lunch or dinner, driving in the car, doing my homework, or while I'm in the shower. I feel that I need T.V., music, Instagram, and the internet to do these things. In fact, I'm watching Law and Order as I'm writing this blog, and I just gathered the courage to press the power button on the remote. I know that it is bad that I multitask on everything I do, especially while I do my homework. I find that it takes me twice as long to do my math homework than if I were do be fully focused, because I have to process everything twice. Eating doesn't take this sort of devotion, but I've become so accustomed to watching T.V. that without it, dinner with the family is just... awkward. I don't even know how to keep up a conversation while sitting at the table, and neither does my family. When I look back at my usage, I think I'm bad, but the sad part is, I'm not nearly as bad as the people around me. For instance, my brother, who can barely eat or sleep (not exaggerating) because he's become so attached to his game, mine craft. I think its safe to say we're all addicted to technology.

Hi, I'm Mariana Sampino. I'm a tvaholic and I've been off of T.V. for 10 minutes. Out of all technology, I am definitely most consumed by T.V. I love shows, series, and movies. I watch T.V. basically whenever I'm home, for maybe 5+ hours a day when sports seasons are over. It wasn't until this class that I started to realize how much it affects you. There are commercials that create stereotypes about life styles that make us see the world differently. We see it as less than what we deserve; our houses too small, a dated wardrobe, an overweight body, an old car, imperfect family. The media has crated an ideal life that includes all of these products and materials that only a minority can be fortunate to acquire it. It is all up to money. The media appeals to everybody, including those who can't afford to use their money for materialistic items. Overall, the media makes us unsatisfied and leaves us wanting more.