Sunday, January 3, 2016

Analysis of Snickers Ad


The brand experience of this ad is saying that snickers will satisfy your hunger. They are trying to make you forget that in the end snickers is just a candy bar, and think snickers is a substitute for a meal. The target audience for this add is directing to everybody because they are not being very specific. They don't show a specific person, of a specific race, gender, or age. All they show are the different types of personalities that are the effect of being hungry. They show: 'cranky', 'confused', 'sleepy', and a little bit of 'dramatic'. This targets to all people no matter their personality when they get hungry, and by showing that there are more personalities that go on, they try to reach even more people. They try to reach all people but it really only targets those who are not very educated on health and nutrition that should be included in meals. Also those who are not concerned or conscious about their well-beings.

The lighting in this ad is artificial. It is specifically highlighting the real snickers bar and the word 'satisfies' in bold white letters. It directs your attention to what their trying to sell. The color scheme is the signature dark brown that is the background color of the wrapper. The color is very memorable and  if somebody sees that dark brown color, their mind automatically thinks 'snickers'. Not very many brands have that color as such a big part of their logo, which makes it unique.

1 comment:

  1. I agree with you, that snickers shows different types of personalities, by writing adjectives on their bars,how their audience feel, before their eat a snickers. But I also think, that they write this words on their bars, to make is possible for the costumer to sanctify, why they eat a candy bar. For example, because I feel sleepy.

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