After being assigned a project on analyzing commercials, specifically Apple adds, I realized just how much clutter there is that advertisers have to push through to get to their their consumers. It struck me when I looked up, "Apple Commercials" and after clicking on the commercial that I chose, an add popped up before the add. Watching the documentary, Persuaders, really helped me to understand this. The video explained this: the more advertisements they create, the more they have to make to get through to us, because we become immune to all of the advertisements. We have become used to advertisements being thrown at out faces, every ten minutes of a T.V. show, while we are driving , on huge billboards, in magazines, on the side of the page that we are on, on the internet, on buildings, and even on the radio, there are people trying to appeal to you who would be interested in purchasing their product. To appeal to us, they have to catch our eye, somehow make us remember their product, so that we will buy it. But these things don't grab our attention anymore, it's just apart or our normal, everyday lives. It not as easy as it used to be to consume us, so advertisers have to dig deeper.

Since we no longer go to them, they have to come to us. Companies are now specifically targeting people by researching people's demographic, and psychographics. They monitor the surveys that we take, the things we research, and many other things to figure out things like our location, income level, occupation, family status, personality, attitudes, and values. These things help them to direct their advertisements to the people who they know will buy their product. For example, simply by knowing if your female or male, they could send you catalogs of only clothes for women, or if they knew you had a boyfriend and what day was his birthday, they might send you a catalog for men a couple of days before his birthday. By targeting us, there is only a small chances that we dont buy their product,