Analysis of Bud Light Ad

The overall message of this add is if you want to have a good time time, drink bud light. They are trying to say that bud light brings you such of a good time, that a bad hangover and throwing up, that is under the chair, is all worth it. The target audience is targeting college students, specifically boys. The type of college boys that they are going for is the classic, stereotypical white boys who through a party in their dorm room every night. This is clear because both of the guys passed out, have light skin and light brown or dirty blond hair. In most movies about college, it is bound for some party to be thrown, with loud music, lots of people, dancing, drinking, and in the end, a couple people passed out from the night before. I think people try to live up to those type of parties, and those are the college students they are aiming for, the ones that look for that type of a good time.

The lighting in this ad is definitely artificial, like the classic florescent lighting that you would find in a dorm room. It is clearing highlighting the empty bud light cans all over the floor and the empty bud light box, that happens to standing up perfectly facing the camera. It is all focusing our attention one how good it must be that so may cans of bud light would be drunken, and then back to the product that is being sold, on that empty box.

The color scheme consists of a dull blue color that is on the bed, carpet and chair, and an off white. they chose these dull colors to really bring out what is on the floor. Those bright red cups that are seen in almost every party thrown on television are highlighted because that is the type of party that they want bud light to be at. Those stereotypical party throwers are their target audience. It is also highlighting the bud light box focus the audience on the product and bring the attention to it.

This add a using need for affiliation to get more buyers. Typically, the people who have these type of paries are popular and this is saying the popular kids have bud light at their parties. It is saying if you want to be with the popular kids, go to their parties with bud light or throw a party with bud light.